Search for a command to run...
I am a millennial centric (and now maybe Gen Z too) content creator who simplifies the world of personal finance, so that your hard earned money doesn’t end up hardly working for you. After working in this field for over 7 years, my priority remains the same-to make personal finance less boring and more jargon free through my unbiased and well-researched content!
No comments yet. Be the first to comment.
In this series, we cover all companies/startups that are offering alternative investments on their platform. We cover their corporate structure, products they offer, etc.
Do you invest a part of your income into PPF, bank fixed deposits, or gold? I am pretty sure most of you must have invested in at least one of these traditional investment options, right? But what about some of the ‘not so common’ options, such as in...
Many of you might have invested in Reliance Industries, TCS, HDFC Bank, SBI, or Infosys. After all, these are amongst the biggest companies in India which are listed on the stock market, so you can co
Real estate has traditionally been a “high-ticket” asset class. Either having lakhs (or even crores) of Rupees in your bank account or taking a huge home loan were the only two prominent ways to buy property. But that is changing now with fractional ...
India’s Finance Minister Nirmala Sitharaman is set to present the Union Budget this week on February 1st, 11 am. This will be her ninth consecutive Budget presentation, which brings her closer to former Finance Minister Morarji Desai’s record of pres...
Imagine you are an absolute equity lover. Stocks are your thrill ride, while debt funds are just a sleepy side note in your portfolio. But what if I told you there were years when those ‘boring’ debt funds left the stock market in the dust? And not j...
Can I ask you a question? Don’t worry, it's not a complex mathematical problem. Just a simple one- Whenever the stock market feels noisy and makes your portfolio bleed red, what’s the one thing you secretly wish for? I am sure it must be about having...
Bidd, a relatively new player in the Indian OBPP market, is backed by Incred Money and registered with BSE and NSE.
The platform offers investment options like corporate bonds, market-linked debentures (MLDs), and NCD IPOs, focusing on distributing bonds and earning a spread.
Bidd has achieved significant growth, reaching an AUM of over Rs 1250 crores in less than two years, with a strong risk assessment and zero defaults.
Despite its achievements, the platform has a limited range of bond offerings and offers lower returns on corporate bonds compared to some competitors.
Bidd's strong financial backing and SEBI regulation make it a promising option for investors, though there is room for improvement in expanding offerings and returns.
Ever since India’s market regulator SEBI introduced the OBPP regulations in 2022, the debt market in India has witnessed the emergence of several bond platforms that have gone on to become regulated under SEBI. SEBI-regulated OBPP (Online Bond platform provider) players in India include some prominent names such as Grip Invest, Wint Wealth, IndiaBonds, Aspero and GoldenPi.
But today, in this blog of ours, we will talk about a relatively new bond platform which has entered the OBPP space in 2024-Bidd. As a part of Incred Money, Bidd plays the role of an OBPP registered with BSE and NSE.
Lets dig deeper into Bidd’s corporate structure, business mode, features, etc in this blog.
Bidd had initially started as Incred Money in 2023, and later got rebranded in July 2024 as Bidd due to OBPP guidelines, since Incred Money started selling unlisted shares.
If you check out Incred Money’s website, it asks you explore and invest through Bidd.
Bidd is an Online Bond platform provider (OBPP) registered with BSE and NSE.
Also, as mentioned on Incred’s website, Alpha Fintech operates under the brand ‘Incred Money’, and is the tech partner of Oro Financial, under the brand name Bidd.
Vijay Kuppa is the CEO of Bidd.
Vijay is currently not only the Director of Bidd, but also of Oro Financial and Alpha Fintech.
Just like most SEBI-registered OBPPs in India, the business model of Bidd revolves around being a distributor of bonds and earning a spread i.e. they buy at a lower price and sell at a higher price.
Bidd currently offers the following investment options available on its platform:
Corporate Bonds-Corporate bonds allow companies to borrow money from investors, and in exchange, the investors receive interest payments and get their original investment (the principal) back after a certain period.
MLDs-Market Linked Debentures are a type of debenture whose returns are not fixed, and are instead linked to a market index. Investors receive returns only upon maturity, based on the underlying index’s performance.
NCD IPO-Non-convertible debentures IPOs are initial public offerings by the issuing company on the stock market.
Very few OBPP platforms are currently offering MLDs (Market Linked Debentures), and Bidd is among them.
In less than 2 years since its inception in May 2023, Bidd has already managed to reach an AUM (assets under management) of more than Rs 1250 crores, which is quite impressive.
Having zero defaults till date (and 100% repayments) is a good sign, which shows that the platform’s risk assessment and due diligence process has so far been strong.
Being a part of a big financial player in the form of Incred Money gives a strong backing to Bidd. Moreover, its founder Vijay Kuppa has an experience of working in prestigious financial organizations such as Larsen & Toubro and Goldman Sachs.
In conclusion, its fair to say that Bidd has quickly established itself as a notable player in the Indian OBPP market, backed by the strong financial foundation of Incred Money. With its SEBI registration and innovative offerings like NCD IPOs, MLDs. However, the platform has scope to expand its range of bond offerings and potentially increase the returns on its corporate bond deals to remain competitive.
Overall, Bidd's strong risk assessment and zero default record make it a promising option for investors seeking a reliable bond investment platform.
Please note that this is an opinion blog and not an official research or investment advice**. This blog aims to help retail investors make an informed decision in the debt market, and neither encourages nor discourages you from investing in any particular bond or any other asset class.\
Thank you for your time. Hope this article turned out to be a good read for you. If yes, we would love it if you could join our Whatsapp community by clicking below.
If you have any questions or feedback regarding this article, please mention in the comments below.
